Consider these quick thoughts on why it is so important to have an excellent book cover for your book:
- Our brains are wired to process images faster than words.
- Covers should make an emotional promise (that the book keeps)
- There is a VERY clear connection between covers and sales: good covers increase sales!
- On Smashwords.com read about R L Mathewson, a romance writer, who went from selling 5-6 copies a day of her novel Playing for Keeps to over 1000 books a day when she changed her cover to reflect her book genre. (Noted and tracked through Smashwords.)
- First impressions do count! Don’t let that impression be less than great for your book!
- Opinions form quickly – make them positive and get that second look!
- Covers create preconceptions – good or bad, fulfilled or not – don’t have a bland cover hiding a great book!
- Outstanding covers tend to attract retail merchants and buyers
- Better book placement for printed books – cover outward instead of spine out!
- Attention grabbers for e-book buyers – make sure your cover looks great as a thumbnail!
- More social media attention – especially from bloggers – which can increase sales
