Capital City Club
Wednesday October 26, 2011
Registration: 9:30 am
Workshop: 10am – Noon
Reservations please:  832-5526
$15++ includes buffet lunch, beverage and dessert

Are you hunkering down trying to ride out the current economic perils? New PerspectiveIf so, get a new perspective on the importance of communicating with clients and prospects, measuring the effectiveness of what you are doing and enhancing your positive online image (and repairing anything that needs it). This workshop includes an interactive Q & A session with the facilitators.


  • Differentiate yourself from the competition
  • Survey media to evaluate current and recent industry trends
  • Create your own unique, compelling story

Measure Response

  • Decide the most significant metric(s) you want to target for a particular campaign
  • Determine which tools will help you overcome the gap between where you want to be and where you are
  • Monitor progress toward your goal

Reputation Management

  • Navigate multiple communication channels for your best benefit
  • Mitigate the risk of false and damaging information about your brand
  • Raise your profile to the audiences that matter most


Rich Williams, principle of Connect to Communications, concentrates on objectives as they relate to communications and public relations strategies for his clients.

Dr. Kartik Bhavsar of Corporate Warrior Consulting is an Organizational Effectiveness Specialist whose expertise is in training evaluation, performance evaluation, coaching, work-life balance, and organization development and effectiveness.

Mike Trainor, Vice President of National Accounts at S&A Cherokee, has more than 15 years of nationally focused public relations experience. He currently serves on the Greater Raleigh Chamber of Commerce’s Government Affairs Committee.